Content marketing is not just about writing great content; you should focus much more effort on building relationships with stakeholders and customers. If you have ever tried to sell something online, you know how challenging it is. In fact, it’s so difficult that even some big brands struggle to build their businesses.
But if you look at the landscape of e-commerce today, you could argue that the biggest success stories came without any traditional advertising. Instead, they created a long list of influencers and relied on word of mouth to fuel their business.
Of course, it’s easier said than done. Creating a network takes time, resources, and expertise. But if you’re willing to put in the work, here are three ways you can create the kind of content that will help you dominate the web forever.
1 – Create Your Own Community
If you want to get ahead in this game, the first thing you need is a strong community. A group of people who are already interested in what you do will naturally share information with each other. And if you give them enough value, these early adopters will start promoting your brand to their friends.
It’s no coincidence that Reddit has more than 200 million users and YouTube is home to over 1 billion active viewers. These communities are made up of individuals who love to submit interesting videos, read quality blogs, or listen to podcasts. So once you find these influencers, encourage them to talk about your product or service.
Create your own subreddit or channel where you provide useful content to your followers. Give away free samples, explain how products work, interview experts, and show off cool features. Once people are familiar with your brand, they’ll trust you and be open to sharing information about you.
2 – Create Valuable Content
While it may sound obvious to create content for your niche, think beyond articles. There are many types of content out there — video, infographics, memes, etc. All of these can be helpful to build a following and keep readers engaged.
For example, you might decide to produce a series of animated cartoons that teach people about your product or service (e.g., “How to Grow Weed”). Even simple images can be effective. Consider making use of stock photography websites where you can buy high-quality pictures that are royalty-free. These sites range from $10 to thousands per picture.
The point is, don’t limit yourself to the typical blog post. Think outside the box and create fun, engaging content that’s truly valuable to your audience.
3 – Use Social Media
Social media platforms like Facebook, Twitter, and Instagram allow you to directly interact with customers. By posting relevant content, you’ll gain fans, followers, and traffic.
You can also promote your posts using paid ads, which means you won’t have to spend money until you see results. Paid social media campaigns usually cost between $25-$1000 depending on the type of platform and size of the campaign.