Whether you have created zero printed ads or a tonne of printed ads over the years, there are always improvements to be made. It is hugely important for a printed ad to be perfect, as this is the only way of guaranteeing that it stands out from the ads of competitor businesses. Luckily, help is always at hand. Here is a list of the top ways for you to improve your printed ads, whatever you are advertising.
Supercharge Your Printed Ads With These Top Tips
1. Think About Your Target Audience and Customers
When you are designing pulling banners up, it can be very easy to get caught up in what you like and dislike personally. If you have a favourite colour scheme, you may be tempted to use it.
If you have a style or tone that you like seeing from other brands, you may want to imitate this. However, it’s really important to think about your target audience and the type of customer that you are trying to advertise to.
Regardless of the service or product that you are selling, or the industry that you work in, you will have an ideal customer. This is the type of person that you think will be the most interested in what you are offering and the type of person who will become a lead or a sale.
It’s vital that your printed ads target them specifically. Think about who they are, what they do and what is going to entice them.
Whereas bright colours and humorous graphics may appeal to a young customer, a more polished and professional look may appear to an older customer. Y
ou should think about what type of printed advertisement will appeal to them enough to stop them in their tracks, get them interested and get them thinking.
2. Use Branded Colours and Logos
There’s certainly no shortage of colours for you to use when you are designing any printed ad, but it’s a good idea to stick to colours that work with your existing branding.
When a business uses the same colours and logos across a range of platforms – the website, leaflets, business cards, brochures, stationary – the entire brand becomes recognisable.
This means people will be able to recognise the business from a distance and are unlikely to forget who you are. It’s important for a printed ad to use the same colours as logos, as this helps the branded to be consistent and cohesive throughout.
If you have used certain colours in other forms of advertising, use these in your printed ads also.
3. Enlist Professional and Experienced Printers
A lot of people make the mistake of trying to keep their printing costs down by opting for cheap printers, but this often results in low-quality ads and poor customer service.
Though it may be tempting to save money and cut corners occasionally, it’s always better to enlist printers that are professional and experienced.
Printing high-quality advertisements require state of the art printers and a good understanding of what makes a fantastic advert, which isn’t something you are guaranteed with a cheap and cheerful service.
When you are looking to have your advert printed, choose a team who really know what they are doing. It’s possible to find printers that offer unmatched services and excellent results, without having to break the bank.
Look for a printing service that offers affordable and budget-friendly options without compromising on quality.
4. Keep Text to a Minimum and Use Large, Bold Font
Supercharging and improving your printed ads doesn’t have to be a time consuming or confusing task, sometimes all it takes is a little tweak. One thing that can make a huge difference is a slight change of font.
Though you will probably want to include as much information as possible in the ad design, this may overwhelm the audience and can do more harm than good.
Rather than the key details standing out, everything is lost in an abundance of lengthy sentences.
This is why it’s important to keep text to a minimum and only include the ‘need to know’ information. Instead of giving everyone a tonne of information and running the risk of them not paying attention to any of it, give them the impressive facts and grab their attention.
Focus on highlighting who you are, what you are offering, how someone could benefit from your product or service and then provide contact details.
If a potential customer wants to find out more, they can get in touch and speak to you directly. This is also why you should choose a font that is strong, bold and large.
Passersby should be able to see what the printed ad says from five to ten metres away.
5. Choose High-Quality Images and Graphics
With so much competition out there in the world of advertising, it’s not enough to choose subpar images and graphics.
If any aspect of the printed ad looks grainy or low in quality, people aren’t going to pay attention and you will struggle to make a professional statement.
You should only include high-quality images and graphics, as this reflects well on the business as a whole.
It’s also important to choose images and graphics that are relevant to the ad, such as those that reflect the service or product that is being advertised. Anything that isn’t relevant could confuse the audience, which is something to avoid.
Though all of the above tips are minor and relatively easy to do, they can make a big difference to the finished advert and how successful it is overall.
If you have a printed ad that isn’t doing quite as well as you had initially hoped, it may be time to make some improvements and supercharge it. You will be surprised at how much of a difference a few simple changes can make, even something as small as changing the font or reducing the amount of text.
A well-designed ad can do wonders for a business.