In the world of technology, where we have easy access to everything on the mobile phones, like paying bills, transferring money, checking statements, etc. then we are a part of one of the billion dollar industry called FinTech.
Every product and every company requires marketing and throwing all the eggs in the basket of content and then letting it market the services for you is one of the best options. Content marketing can pave a successful way for your product if portrayed effectively and creatively.
Moreover, organized creative writing also helps to attract customers and this requires safe surfing on the internet to learn more about ongoing trends and its uses, while some sites serve that needs and provide content services on easy access.
What is FinTech?
It stands for Financial Technology. The word seems simple, but it is changing the world’s economy. It includes products, technologies, business models that are building the financial service industry.
It’s the techniques to change the world by means of transferring and borrowing money. This embraces new technologies for lenders, insurers and asset managers. It is the most significant transformation in banking history.
FinTech is an emerging business that provides financial facilities to the world using modern technology. The investments in this business have increased in the past years.
As people are learning the new techniques, it’s not only making the lives comfortable and practical but is expanding the use of it globally. Around the globe, many countries are using the FinTech, and the adoption rate has reached 67% in China.
Great Contest is a Rocket Fuel
The purpose of the content is to build trust and catch eyes because good content may bring revenue to a company and a single comment on amazing content is the first step to a successful marketing strategy.
An insightful content, when promoted well and flourished, can get the right amount of profit. Good content will prove long-term brand awareness. Content should consist of valuable insights and tools to manage the client’s financial conditions and educate them about the technology. So if you’re hoping to educate contractors on how to do estimates for construction, for example, you should focus on providing as much value as possible to ensure they’ll stay consuming your content in the long-run.
Fun fact: content creation and its marketing have proved to be the most powerful technique that accomplishes the goal of brand promotion and helps in better knowledge of future innovations in the world of technology.
Content Marketing For a FinTech Company
For content to stand head and shoulder, it should be approached in a new way. Likewise, the advertising agency comes up with new ideas for every product.
The FinTech companies should give a fresher look to their content. Creativity is always the best answer, creating unique concepts and flaunting them like no one else for the marketing campaign.
To paint a more precise picture lets look at some of the innovative techniques and strategies for good content to market.
a) CONTENT MARKETING STRATEGIES
Content marketing is not an easy task as it requires creative and new ideas to give a fresher and here we have discussed some strategies to flaunt your content marketing in FinTech.
1. Know Your Audience
Learning and evaluating the demands of the customers and clients is one of the crucial steps to focus before writing content for a FinTech company.
In general, we have no time to read boring content, make it catchy and creative.
2. Focus on the Goal
Do not go out of the track. Keep your strategy clear and straight. Evaluate the points that need to be focused and set goals not to lose the main purpose.
Before churning out for ideas to create the best quality content look for an organized set up for your content. The key factors and keywords that need to be part of it. Create a best-opted life cycle for content to be written.
4. Choose the Best Team
Choose a competent team to work with you. The more productive the environment, the better are the outputs. For fantastic content, constructing an amazing team is a crucial step.
b) BEST CONTENT CREATION
1. Think Outside the Box
The best content has a revolutionary look that from the mind of an ordinary human turned extraordinary. The most creative idea wins the hearts of people and is easy to catch eyes. Originality always helps in creating the best impacts.
2. Be Daring, Be Different
Don’t be afraid to experiment with ideas. A new strategy that has not been used earlier can be a daring way to win people and influence your brand globally. An influential idea or some brand awareness in a new trick never turns out to be a bad idea.
3. Don’t Limit To a Single Idea
The ideas that are already prevailing in the rest of the world may not be a good trick to catch hearts and win the market. Everyone demands new methods and ways. Likewise, an annoying email is not a good idea, but a catchy advertisement on YouTube or any search engine may serve as a good trick.
4. Don’t Be Frugal with Quality
Quality over everything. Keep everything later and priority on the first number. Your content should not be satisfactory but outstanding.
It’s easy to write so many blog posts and publish them, but if they are not aligned to the brand’s story, you will lose.
5. Build Trust
Trust is the key to every relation. Likewise when we need to make homes in the hearts of people, building a trustworthy relationship is necessary.
Do not add false techniques and catch customers in glittery traps. They might get you people at the initiative, but for a long-lasting mark, it’s more than essential to create a secure connection.
c) PROMOTING THE FINTECH COMPANY
1. Go Social
Social media is one of the best technologies ever designed to explore and share new ideas.
We need to learn about the audience and the targeted website that we can use by getting engaged with the world such as Instagram, Twitter, LinkedIn, Tumblr, Pinterest or Facebook.
Each has its own clients and is of advantage to share the ideas of the newest technologies. The hacks of Social media engagement can serve as a way of changing the concept for a brand.
2. Unique Content
To stand out in the sea of competitors it’s necessary to spread the cause in a unique way. A creative and influential content takes no time in attracting customers. Moreover, the world is full of copy cats.
It’s better to make a mark using your own new ideas and by the proper use of marketing strategies.
Learn about the demands first and then look forward to exciting content because a highly unique content will also make you lose the chances of amazing brand awareness.
For unique content, try objectme, this provides exclusive and non-plagiarized ideas to fulfil the needs of the customer.
3. Content Campaign
Besides everything, spreading and letting the world know about the FinTech Company is one of the primary steps towards the stairs of success.
Spreading the cause through video marketing and advertisement is necessary too. Writing is not the only option; look for other social media content also to cover the initiative as it should be.
4. Engage With the World
Make sure to engage with the customer either through social media or emails. According to a research 7 out of 10 customers prefer to know about a company through articles, rather than ads.
Send relevant analyses and advantages through emails and education about the ongoing trends and future technology is way too important.
Content Marketing Sites
It is an online financial advisor and does FinTech content marketing. They publish research articles and podcast where they discuss “in the limelight” topics.
It is a content writing site, where popular articles related to the ongoing situation are offered.
They offer a resource centre of blogs and content writing. They also give a clearer view of banking and loans to paint a clearer picture in the minds of the reader.
Get fantastic results and outputs you want for engaging content for your brand awareness.
They provide a small hub of blogs on the planning of finance, store operation, profit, and loss, etc.
Content Marketing Campaigns
The world needs stories with real ideas that are unique, creative and worth building homes in the heart of people.
The main purpose of the promotion of a brand is to get sales, so a good content copes up with the need. Some companies that do perfect content marketing are given below.
- KISS metrics: to understand the clients visiting their website.
- Hub Spot: the site that is used to attract visitors.
- IBM: this site creates content to flourish on a large-scale.
Ensure the Last Point
FinTech is the upcoming rising technology in the world of mobiles and comfortable “on one-click” access. It is an advancement in the world of banking.
But before starting a Fintech company it’s vital to look for its promotion, and the best answer is to create outstanding content that matches the services the company provides.
Moreover, the key factors that need to be looked for in a remarkable material to make a mark are by far the most important thing.
Wish to learn more about Content Marketing? Apply for an internship in Indore.